Former Silpada jewelry designer, Sierra Winter, opens showroom in Waldo area

By Christina McDonough Hunt

Nationally known Sierra Winter Jewelry has a new showroom to call home in Waldo. Owner Sierra Otto is looking forward to the opportunities that the new space has in store for her.   

“I wasn’t really looking for a space, but this became available,” said Otto.  “I’m excited for us to have our first brick and mortar store, plus we now have the space to be able to host fun events like shopping parties.”  

The showroom features Otto’s exclusive handmade jewelry.  Her designs are handcrafted with either 18k gold vermeil [heavy plated 18k gold over sterling silver] or sterling silver.  She also incorporates precious and semi-precious gemstones such as diamonds, opals, and sapphires.  

“The jewelry is super high quality without being super fine,” commented Otto.  “Every link is sauntered. I never use brass or nickel”.  

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Sierra Winter Jewelry began in May of 2016 after designing jewelry for the Lenexa-based Silpada Designs for five years. When the company announced its closure, she chose to begin her own line.  Otto worked out of her home for the first three years and began selling her line using online platforms and participating in trade shows in New York.  

“Several stores across the country carry my line and that came from the trade shows in New York,” she said.  

The Sierra Winter name is Otto’s maiden name and according to her, she always knew she would use this name.  

Otto says that her business is growing fast and she attributes much of that to her employee Madison Trussell. “The design work is done by me. Madison is my right hand,” Otto smiled.  “Together we have created this business!”  

The Sierra Winter store also carries other products such as candles, t-shirts, hats, candy, and other gifts that complement the brand.  And according to Otto, each product comes from woman owned companies from across the U.S..  

Sierra Winter Jewelry offers free curbside pickup. It is located at 7017 Oak St.  Hours are Wednesday through Friday, 10am – 5pm, Saturday 12pm – 4pm.